User research: An Ethnography & Interviewing Primer (IIT Institute of Design)
Compelling experiences always start with understanding users and their needs. Interviewing and ethnographic research are effective methods to get these insights. Watch this video from the IIT Institute of Design if you want to know more about this.
In short: Intelligence about your customers and their behaviors is not always expensive to get.
Getting People to Talk: An Ethnography & Interviewing Primer from Gabe & Kristy on Vimeo.
