Experience Design Scout’s 2008 Conference
Conference title: Experience Design 2008.
Registration fee: Eur 0,-
Location: Your office.
Date: Whenever it works best for you.
Who Should Attend?
- Ad agencies, full-service agencies, interactive agencies
- interaction designers, UX professionals, customer experience managers
- interactive marketers, brand managers, eBusiness pros
What questions will be answered?
- How do you create engaging customer experiences?
- What role does design play in the customer experience lifecycle?
Agenda:
08.45 – 10.00 Emotional Design, Don Norman at From Business To Buttons. His book Emotional Design: Why we love (or hate) everyday things marks the transition from usability to aesthetics. The emphasis should be on a well-rounded, cohesive product that looks good, works well, and gives pride to the owner.
In his latest book, The Design of Future Things, Norman offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow’s thinking machines.
10.00 – 10.30 Break
10.30 – 10.45 Showcase: Philips Electronics “Live Simplicity“
10.45 – 11.30 Designing For Engagement, Kerry Bodine, Forrester Research . Why do so many customer experience efforts fall flat? What are “desirable” customer experiences — and why do they matter to marketers? How can firms start to focus on ‘desirability’? (Forrester.com)
11.30 – 11.45 Showcase: Club Penguin The features of Club Penguin, one of the most successful virtual worlds aimed specifically at children, may defy logic – and gravity – but they represent the new frontier of children’s entertainment, where the whimsy and colour of traditional kids TV blends with computer game-style tasks, and the networking power of the internet. Told by an 8-year old. (The Times)
12.00 – 13.30 Lunch
13.30 – 14.00 Classical Music With Shining Eyes. Benjamin Zander at TED 2008. Benjamin Zander has two infectious passions: classical music, and helping us all realize our untapped love for it — and by extension, our untapped love for all new possibilities, new experiences, new connections. (TED.com)
14.00 – 15.00 Subject To Change, Brandon Schauer, Adaptive Path . The way most organizations think and work on products and services isn’t suited to the unpredictable world we live in. Instead, companies need new ways of thinking and working to adapt into innovative, agile, and commercially successful organizations who creates great products and services. Three authors of Adaptive Path’s new book, Subject to Change, share a handful of breakthrough ideas for succeeding in a future that you can’t predict.
15.00 – 15.30 Break
15.45 – 16.00 Showcase: Umpqualab, Umpqua Bank. Umpqua Bank invested lots of time to understand their customers better, specifically how they use branches and technology. On this site, you can see the outcome of their branch redesign efforts. It is fresh way to look at the role of bank branches.
16.00 – 16.15 Q&A between Bruce Nussbaum (Business Week) and Frank Tyneski, executive director of Industrial Designers Society of America (IDSA). The conversation covers the trends in the design industry, design strategies and how the industry is moving from styling to usability to experience design.(BusinessWeek.com)
16.15 – 16.45 Concept Models: A Tool For Planning Interaction, Dan Brown, founder and principal at EightShapes, LLC, at IXDA Interaction 08. Maybe you’ve done personas. Maybe you’ve got a stack of requirements. Maybe you’ve got nothing. All you know is that you need to design a set of interactions around a complex information structure- lots of variables, lots of permutations. It can be difficult to know where to begin. Concept models- a means for representing elaborate relationships between information- are ideal starting points for the practicing interaction designer. (ixda.org)
16.45 Back to your email.
See you next time. Hope you liked it. Please report any broken links or send in any suggestions.
