QR codes can tie channels together
Even though QR codes scanners are far from mainstream, the codes itself give customer experience managers a technique to tie their service and marketing channels together:
1) Banks: Include a code in paper statements so customers can check their current balance online. Or in case of customer service announcements, display a code on the letter so customers can immediately call for questions.
2) Electronics retailers. Display a code on product shelves that direct shoppers straight to your or another comparison website. If you know you offer competitive prices, don’t fear to demonstrate it.
3) Print advertisers. Show a code in your ad that leads straight to the more interactive campaign’s micro site.
This is the QR code of this blog.
