The Experience Design Scout

at the intersection of customer experience, business strategy, and technology

Archive for February 2009

An overview of experience stores

without comments

Experience – or flagship – stores are very often the most expensive stores of a brand. Combine this with a list of the world’s most valuable brands and you get the most expensive stores on the planet. The question, which I address in a future post, is: are they worth the investment? And, how do you measure the success of such a store? 

Here are 47 brands that run an experience store, the store’s nickname, the country in which it is located, and a link to a site with pictures of the store. My favourites? Gucci and Puma. Most of the websites are in English, unfortunately not all of them.

Let me know which one you’d like to see added to the list.

Brand

Name

Country

Pictures

Adidas

Performance Store

France

http://tinyurl.com/bqe2q5

Apple

 

US

http://tinyurl.com/mg7h8

Audi

 

Germany

http://tinyurl.com/atxqd6

Benetton

 

France

http://tinyurl.com/c2nfxw

BMW

BMW Welt

Germany

http://tinyurl.com/29yvoe

Bvlgari

 

France

http://tinyurl.com/c7dfar

Chanel

 

Japan

http://tinyurl.com/de6a9x

Coca Cola

World of Coca Cola

US

http://tinyurl.com/cktjt7

Deutsche Bank

Q110

Germany

http://tinyurl.com/at6nwg

Diesel

 

Multiple

http://tinyurl.com/as6toj

Fiat

 

UK

http://tinyurl.com/35w89m

Garmin

 

US

http://tinyurl.com/yfeutn

Gucci

 

US

http://tinyurl.com/cpm7ms

Heineken

Heineken Experience

Netherlands

http://tinyurl.com/c5ab4a

Jyske Bank

 

Denmark

http://tinyurl.com/2ha4tr

Louis Vuitton

 

Multiple

http://tinyurl.com/czfjg4

L.L. Bean

 

US

http://tinyurl.com/5cwsfe

M&Ms

World Retail Store

US

http://tinyurl.com/abmkun

Mercedes

 

Germany

http://tinyurl.com/33nwut

Metro

Store of the Future

Germany

http://tinyurl.com/cz6fje

Miele

Inspirience Center

Netherlands

http://tinyurl.com/cvabqq

Nespresso

 

France

http://tinyurl.com/dy9rhh

Nike

NikeTown

Multiple

http://tinyurl.com/aavxgh

Nokia

 

Multiple

http://tinyurl.com/anwcw7

Porsche

 

Germany

http://tinyurl.com/8cxhd6

Prada

 

US

http://tinyurl.com/co9ovg

Puma*

Nomad*

Varies

http://tinyurl.com/yrnksf

Ralph Lauren

 

US

http://tinyurl.com/cpkh9y

Rolex

 

Italy

http://tinyurl.com/bdhedg

Samsung

VivoCity

Singapore

http://tinyurl.com/b5gz8q

Telefonica

 

Spain

http://tinyurl.com/dmk9vl

Toys R Us

 

US

http://tinyurl.com/d9qzg2

Umpqua Bank

 

US

http://tinyurl.com/cshnpb

UNIQLO

 

US

http://tinyurl.com/2aohut

Volkswagen

Autostadt

Germany

http://tinyurl.com/25f7n5

Washington Mutual

Occasio

US

http://tinyurl.com/b8ukey

 * Click on ‘Buildings’ and then find Puma at the bottom of the navigation menu.

Written by Tim van Tongeren

February 10, 2009 at 3:42 pm