An overview of experience stores
Experience – or flagship – stores are very often the most expensive stores of a brand. Combine this with a list of the world’s most valuable brands and you get the most expensive stores on the planet. The question, which I address in a future post, is: are they worth the investment? And, how do you measure the success of such a store?
Here are 47 brands that run an experience store, the store’s nickname, the country in which it is located, and a link to a site with pictures of the store. My favourites? Gucci and Puma. Most of the websites are in English, unfortunately not all of them.
Let me know which one you’d like to see added to the list.
|
Brand |
Name |
Country |
Pictures |
|
Adidas |
Performance Store |
France |
|
|
Apple |
|
US |
|
|
Audi |
|
Germany |
|
|
Benetton |
|
France |
|
|
BMW |
BMW Welt |
Germany |
|
|
Bvlgari |
|
France |
|
|
Chanel |
|
Japan |
|
|
Coca Cola |
World of Coca Cola |
US |
|
|
Deutsche Bank |
Q110 |
Germany |
|
|
Diesel |
|
Multiple |
|
|
Fiat |
|
UK |
|
|
Garmin |
|
US |
|
|
Gucci |
|
US |
|
|
Heineken |
Heineken Experience |
Netherlands |
|
|
Jyske Bank |
|
Denmark |
|
|
Louis Vuitton |
|
Multiple |
|
|
L.L. Bean |
|
US |
|
|
M&Ms |
World Retail Store |
US |
|
|
Mercedes |
|
Germany |
|
|
Metro |
Store of the Future |
Germany |
|
|
Miele |
Inspirience Center |
Netherlands |
|
|
Nespresso |
|
France |
|
|
Nike |
NikeTown |
Multiple |
|
|
Nokia |
|
Multiple |
|
|
Porsche |
|
Germany |
|
|
Prada |
|
US |
|
|
Puma* |
Nomad* |
Varies |
|
|
Ralph Lauren |
|
US |
|
|
Rolex |
|
Italy |
|
|
Samsung |
VivoCity |
Singapore |
|
|
Telefonica |
|
Spain |
|
|
Toys R Us |
|
US |
|
|
Umpqua Bank |
|
US |
|
|
UNIQLO |
|
US |
|
|
Volkswagen |
Autostadt |
Germany |
|
|
Washington Mutual |
Occasio |
US |
* Click on ‘Buildings’ and then find Puma at the bottom of the navigation menu.

